Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

The e-car covered in camouflage foil has no BMW logo on the hood. It will never go into series production. Officially, it bears the three letters VDX. The BMW employees on site call it the Beast.