When BMW launched the MINI brand in the U.S., the vast majority of the cars were, naturally, sold and serviced out of BMW dealerships. In fact, only eight of MINI’s 80 dealerships are standalone. When ...
BMW technicians at every dealer across the U.S. are in for a digital overhaul. The luxury brand announced Tuesday it will equip its technicians with augmented reality (AR) smart glasses that it calls ...
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