Search with generative AI is fundamentally changing how people find and interact with information online, impacting both paid and organic channels. Large language models (LLMs) like ChatGPT, ...

For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

As OpenAI goes into “Code Red” over competitive pressures, Google announced it has begun testing a new feature that merges its AI Overviews with AI Mode in Search. That means that users who are ...

We are navigating the “search everywhere” revolution – a disruptive shift driven by generative AI and large language models (LLMs) that is reshaping the relationship between brands, consumers, and ...

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, ...

Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...

AI-powered configuration turns natural language requests into filters, comparisons, and metric selections in the Search results Performance report. The feature is limited to Search results data and ...

While millions of businesses continue optimizing for traditional Google rankings, artificial intelligence has quietly begun dismantling the very foundation of search as we've understood it for the ...

Last June, LinkedIn CEO Ryan Roslansky took on a second job. Microsoft, the social network for business professionals’ owner since 2016, expanded his responsibilities to include Microsoft 365—the ...

AI is a surprisingly useful tool when you’re sifting through real estate listings. AI is a surprisingly useful tool when you’re sifting through real estate listings. is a senior reviewer with over a ...