Search with generative AI is fundamentally changing how people find and interact with information online, impacting both paid and organic channels. Large language models (LLMs) like ChatGPT, ...

Have you noticed the new AI tab in Google search? Or have you asked ChatGPT or Perplexity about who you are or what you do? If you haven’t, you’re not alone, but now is the time to pay attention.

Whether you're a scientist brainstorming research ideas or a CEO hoping to automate a task in human resources or finance, you'll find that artificial ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

As OpenAI goes into “Code Red” over competitive pressures, Google announced it has begun testing a new feature that merges its AI Overviews with AI Mode in Search. That means that users who are ...

Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise built the AI ...

For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and ...

Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

Google is testing an update to Circle to Search on Android that sees any follow-up queries routed to AI Mode with a new bottom search bar design. Previously, after using Circle to Search, the bottom ...

Last June, LinkedIn CEO Ryan Roslansky took on a second job. Microsoft, the social network for business professionals’ owner since 2016, expanded his responsibilities to include Microsoft 365—the ...