We all want to know how to make our makeup last longer and look better, no matter what we're up to. Whether you're trying to make your Halloween makeup last all night, or you want to keep foundation ...

Real talk: it wasn’t until recently that I actually understood what “baking makeup” really meant. No, it’s not makeup products that are baked in the oven (haha!). Baking makeup is actually a technique ...

Baking has taken over YouTube and Instagram as one of the biggest beauty trends of the year! And no, if you're confused, this doesn't involve mixing, batter, or cookies. It's a makeup technique, ...

You already know how to contour and highlight TF out of your face, but one technique that'll really level up your makeup game (especially if you're dealing with humid temps or oily skin)? Baking ...

If you're not quite sure what baking is — and I don't mean cookies — this is the next makeup trend you need to know about. "Baking," or "cooking" makeup is an older technique often used in drag makeup ...