The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...