These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ride ...

For many businesses, big and small, the nostalgic approach and simplicity remain a strong tool in today’s overkill tech ad world. Aerial advertising accounts for 7% of the global ad market, with ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

The fundamental rules of modern advertising take a backseat to swagger at the Super Bowl. - . Everything is bigger at the ...

Some free YouTube Music users are starting to see new banner ads. These ads are appearing between the cover art and the Now Playing controls. YouTube Music Premium costs $10.99 per month, but you can ...

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence ...

Best Buy is making a push to get more advertising in its physical stores. The electronics retailer held an event last week to highlight new ad solutions from its in-house creative agency. Selling ads ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...