What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

Some would say that a modern marketing organization is going through perpetual change. The strategies, tactics, platforms and audiences are ever-evolving, and our teams need to keep up with this ...

It has become common for companies to offer cybersecurity training to their employees. Equally common is the groan and eyeroll that employees express when they receive the dreaded email saying it’s ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...