The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

All players, regardless of skill, are donning the same jersey and shorts. At the bare minimum, it's what makes a team, a team ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...

"It’s an honor and privilege for me to wear Alexa’s shoes," says Painter. Alexa Wood, 13, was diagnosed with leukemia hours ...

All players, regardless of skill, are donning the same jersey and shorts. At the bare minimum, it's what makes a team, a team. Shoes are the only part of a basketball player that bends the rule.

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...