Your logo is an essential part of your company. A bad logo will only lead to serious problems because it will send the wrong message. And it’s generally not something you should tackle alone–unless ...

The business of designing your company logo is of utmost importance. While a logo design may seem like a peripheral part of your business, it is the visual embodiment of what your business represents.

Much like the Uber redesign in February, Instagram's new gradient-heavy, brightly colored logo received a lot of criticism on Wednesday. Media outlets have lampooned the logo as a "travesty" that ...