The prefrontal cortex helps adjust an organism's behavior to its environment. In particular, numerous studies have implicated the prefrontal cortex in the control of social behavior, but the neural ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

The world of technology is changing rapidly, and with it comes the development of new communication protocols like the Internet of Behavior (IoB). IoB offers a revolutionary way to monitor, control ...

Scientists can control brain circuits, behavior, and emotion using light. Researchers developed a new optogenetic tool, 'Opto-vTrap', which is expected to contribute to treatment for epilepsy, muscle ...

Artificial intelligence is widely presented as a symbol of progress. Governments frame it as innovation, corporations market ...

The runtime control plane is the operating layer that keeps those systems in check. It’s a coordinated capability spanning ...

Whether it is shopping, surfing the Internet, or watching TV, a seemingly harmless indulgence can turn habit-forming faster than you think. While everyone overindulges occasionally, trouble strikes ...

Though the concept of sex addiction has been a subject of debate for some time, there actually hasn't been an official diagnosis that addresses problematic sexual behavior—until now. “This is the ...

Researchers in the Department of Theoretical Physics at Tata Institute of Fundamental Research (TIFR), Mumbai, have ...