Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

The launch of ZenO’s public beta underscores growing demand for real-world, rights-cleared data infrastructure built on Story as physical AI ...