Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Mast, Fred W., and Gerald Zaltman. "A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm." Brain Research Bulletin 67, no. 5 (November 2005): 422–427.