Psychological perspectives offer different ways of thinking about and explaining human behavior. The seven major psychological perspectives are: psychodynamic, behavioral, cognitive, humanistic, ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Research Summary:Extant research suggests that firms rationally evaluate external and/or internal contingencies when deciding how to reconfigure their alliance portfolios. We advance a behavioral ...

Do you ever wonder why some characteristics seem to run in families? Or why emotional heartbreak can feel so physically painful? The biological perspective in psychology can offer some answers to such ...