Behavioral science is increasingly on the minds and in the practices of college educators across the country. That much was apparent at the What’s in a Nudge? panel last month at the National ...

The Institute of Behavioral Science (IBS) is a research institute within the Graduate School of the University of Colorado, Boulder. Several of our faculty members are research associates and one is a ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

A new global study underscores the crucial role of behavioral sciences in formulating policy decisions, while also asserting the need for clear standards for what evidence gets used in policy ...

Why do illusions feel real? What’s the science behind our decisions? Why is it so irresistible to judge a book by its cover? These are questions many have pondered, or even asked out loud. Often, ...

A week after Donald Trump’s election, a thirty-year-old cognitive scientist named Maya Shankar purchased a plane ticket to Flint, Michigan. Shankar held one of the more unorthodox jobs in the Obama ...

For years, government policymakers encouraged workers to increase their investments in tax-free retirement savings. But they were baffled by how many workers were leaving “free money” on the table by ...

Our ability to observe and forecast severe weather events has improved markedly over the past few decades. Yet hazardous weather continues to cause loss of life and result in other preventable social ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...