For far too long, rationality was the be-all and end-all in explaining patterns Behavioural economics has always met with a bit more resistance than it deserved. This is true even though a number of ...

Economic theory has conventionally adopted the 'self-love' or 'far-sighted maximizer' assumption. Contemporary economics has qualified the utilitarian tradition, seeking to enlarge its range of ...

Discovery Bank says it will reward people for "good financial behaviour". With the launch set for March 2019, Butterfly Effect Intelligence (BEI) decided to take a deeper look into this behavioural ...

Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements. We think far less than we ...

The School of Economics at the University of East Anglia, United Kingdom (UK), has announced its newest offering to students – the Bachelor of Science programme in Economics, Behaviour, and Data ...

Acquire skills to understand, predict and influence human behaviour with our world-leading master’s offered at our campus in London. From climate change to financial market fluctuations, many of today ...

"In corporate travel, decisions that are made daily can have a significant impact on a company’s bottom line and on the wellbeing, productivity and morale of the corporate traveller," explains Nicole ...