Taco Bell puts Doja Cat in the driver's seat in a new 'Live Más' commercial that will air during the Super Bowl. Doja Cat is living 'Live Más' in a new Taco Bell commercial. "The Grande Escape" ad ...

Tracee Larocca is the head of brand creative at Taco Bell and worked on its Super Bowl ad. Its campaign is centered around Doja Cat and breaking from conformity. Here's how the idea came to be, as ...