On top of its already extensive collection of gels, pencils, crayons, and powders, Benefit Cosmetics has found another way to innovate in the brow category. Today, the brand introduces shade ...

Use longer, horizontal strokes at the base of your eyebrow. Apply short, upward strokes in the direction of hair growth to fill the brows in. IThen brush through to blend, moving outward. There are 12 ...

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Inclusion of Benefit’s Brow Try-On AR solution into its flagship WeChat mini program creates an immersive and realistic experience for online beauty consumers NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...

Benefit Cosmetics is responsible for pretty much the entire contents of our makeup bag. Be it the iconic matte bronzer Hoola, to the new, super-light foundation Hello Happy – the kitsch brand has your ...

A woman is speaking out after learning that one of her old selfies is being used to market a major beauty brand’s product without her consent. On June 22, a TikTok user who goes by the name @resilient ...

Perfect Corp. partners with Benefit Cosmetics to introduce its Brow Try-On AR program within the brand’s flagship WeChat official account (Photo: Business Wire) Besides being featured ...