What I love most about this brow gel is that it’s so easy and fast to apply. I think a misconception about brow products is that they require precision, but that’s not at all the case with Benefit’s ...

After a brief departure, Benefit's beloved Gimmie Brow brow gel is back and better than ever with a new and improved formula. Gimmie Brow is easily one of the most beloved brow products out there (it ...

After years of over-plucking, only one product really helps me fake that full eyebrow look: Benefit Gimme Brow gel. Our editors independently select these products. Making a purchase through our links ...

Benefit Gimme Brow has cut my morning routine in half—and today only, it’s 50 percent off—just $12. I cut out three steps of my brow routine, and now most of the time I depend on just a few swipes of ...

Use short strokes to shape your brow with the tip of the applicator. Then brush through to blend, moving outward. There are 9 shades to choose from. An initially skeptical shopper admitted, "I wasn't ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Just in time for festival season, Benefit has launched a new product line that will bring an unexpected splash of color to your makeup routine. We're not talking about a citrus-hued palette or a bold ...

The beauty brand is pulling its Gimme Brow Eyebrow Gel from shelves - and if you've got one at home, you should return it for a full refund BENEFIT Cosmetics has issued a recall on one of its top ...