User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

INK Communications Co., a B2B technology and energy PR agency with offices in Austin and Denver, has been recognized by top industry news publications PR Daily, Ragan Communications, and PR News/Chief ...

Sponsoring events, working with local businesses and joining neighborhood projects give you both credibility and stronger hyperlocal SEO signals.

Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey ...

Best Buy today (July 23) has unveiled a brand refresh inclusive of a new brand character, refreshed color palette and tagline entitled “imagine that.,” according to details shared with Marketing Dive.

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...