The Content Strategy Shift That’s Changing How Brands Connect With Audiences

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...
TMCnet

INK Communications Co. Named Among Best PR Firms; Earns Multiple Awards for Agency Excellence and Client Campaigns

INK Communications Co., a B2B technology and energy PR agency with offices in Austin and Denver, has been recognized by top industry news publications PR Daily, Ragan Communications, and PR News/Chief ...
Marketing Dive

7 top campaigns from 2024 and the tactics that drove success

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Understanding Digital Marketing: Key Types, Channels, and Examples

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.
Marketing Dive

Domino’s promotes brand chief to CMO to sharpen global strategy

Domino’s Pizza has promoted Kate Trumbull from chief brand officer to executive vice president, chief marketing officer, the company announced in a press release. The change, effective Nov. 1, ...