Email marketing can contribute significantly to your marketing strategies by generating leads, increasing brand awareness, building client relationships, and retaining customers by driving engagement.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

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Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Email marketing remains one of the most powerful growth channels for ecommerce brands, and Klaviyo is the platform of choice for making it work. With Klaviyo’s robust segmentation, automation, and ...

Inboxes can be crowded, chaotic spaces, full of voices competing to get your attention. The best email marketing cuts through the noise to reach consumers in ways that feel personal. To celebrate the ...

Selecting the best marketing software is more than a checkbox on a to-do list; it’s a strategic decision that can reshape the way your business communicates, engages and ultimately grows. From ...

Email marketing allows you to distribute content to your audience’s devices within minutes, and it can be done at scale even without a large budget or team. For small businesses, email marketing ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...