When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

What is Pay-per-click? Pay-per-click advertising, or PPC, is an instant form of marketing, based primarily on internet search engines such as Google. When you enter a search phrase into a search ...

Last week I described the Search Engine Strategies Conference in London. This event allowed me to unearth the secrets of a subject that’s become increasingly important to e-commerce sites: ...

Until recently, most job boards would simply charge a fee to advertise your role on their site for a set period. A revolution is underway in the world of online recruitment as more job boards move ...