Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

Per a report from Adobe Express, 77% of Americans who use ChatGPT treat it as a search engine. 77% of ChatGPT users say they use it as a search engine. Gen Z leads adoption, with 28% starting their ...

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2 ...

Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...