YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Why we care. YouTube’s updates provide more customization, interactivity and ...

Walmart Connect, the retailer’s U.S. advertising arm, announced a group of new creative partners to help brands produce more effective self-service campaigns, per a company blog post. The roster ...

Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): Zuckerberg paints an interesting future. But it’s not quite reality. Meta Ads’ AI ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...