It's a branded product recognizable to most Americans, whether grabbed blearily from the cupboard on weekend mornings to produce a pancake breakfast or picked up in the supermarket to make quick ...

Golden Valley-based General Mills and its trademark household icon Betty Crocker don’t plan on being left behind in the 20th century. The Betty Crocker Cookbook for the iPad mobile digital device is ...

Need reassurance from Betty Crocker that it’s an okay ‘time of the month’ for you to eat chocolate? Yes, there’s now an app for that. The baked goods purveyer’s ‘PMS SOS’ for the iPhone lets you type ...

After two workers at Betty Crocker discovered that they needed to switch to a gluten-free diet, the popular baked goods manufacturer started a long and tricky quest to produce gluten-free desserts, on ...

General Mills and its predecessors have used the “Betty Crocker” brand since 1921. Today, the name appears on two seemingly contradictory sets of products — popular cookbooks, extolling the virtues of ...

Few brands hold as much nostalgic power in American kitchens as Betty Crocker. Since the 1920s, this iconic brand has shaped how families cook, bake, and celebrate. From cake mixes and frostings to ...