NEW YORK & TOKYO & PAWTUCKET, R.I.--(BUSINESS WIRE)--Sunrights, Inc. and d-rights, Inc. have joined with global play company Hasbro, Inc. (NASDAQ:HAS) to relaunch the legendary BEYBLADE franchise.

The Beyblade toy line dates back to 1999 when developer Takara released the toys in Japan. The idea of the game is for players to launch the Beyblade spinning tops into an area, often called a ...