Data teams within businesses and organizations strive to provide internal business users and external customers with analytical insights. But those efforts often fall short because the data and ...

Data has taken a new position in the spotlight as the most important part of using AI. If the organization is using corrupt data, insights will vary wildly, and misinformation can damage the company’s ...

The majority of the companies on the CRN 2025 Big Data 100 are either major IT vendors like Amazon Web Services, Microsoft and Oracle, or companies that are well-established in the big data space – ...

Marketing is one of the most important variables in growing a business. Many small business owners struggle to design an effective marketing strategy for their company. The good news is that big data ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

Data has become the new currency of business. Without it, informed decision-making is nearly impossible. In the age of digital transformation, companies are drowning in data—from operations and ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

In 2026, the main focus for SaaS companies shifts from just growing fast to growing smart. This means making sure growth is efficient and can last. It’s about using tools like AI to work better and ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...