Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Forbes contributors publish independent expert analyses and insights. Gil Press writes about technology, entrepreneurs and innovation. In January 2019, perennially unprofitable Hortonworks closed an ...

Big data analytics--the process of examining massive data sets containing a variety of data types to uncover hidden patterns, correlations and other strategic business and operational information--is ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

Big data is less predictable than traditional data, and therefore requires special consideration when building models. Here are some things to keep in mind. Image: iStock/z_wei Data modeling is a ...

Opinions expressed by Entrepreneur contributors are their own. Modern-day marketing has changed drastically over the past decade. Back in the day, when companies wanted to tweak their advertising, ...