With business publication headlines proclaiming "Big Data’s Promise to Business: Three Steps to Success" and "Big Data for Dummies -- or at Least Product Managers,” it's no surprise that Big Data is ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Digital marketing has blessed modern marketers with a wealth ...

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

Data has taken a new position in the spotlight as the most important part of using AI. If the organization is using corrupt data, insights will vary wildly, and misinformation can damage the company’s ...

Big Data refers to the vast and complex information generated daily from various sources, including social media, business transactions, sensors and online searches. This data can be structured ...

Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s ...