With business publication headlines proclaiming "Big Data’s Promise to Business: Three Steps to Success" and "Big Data for Dummies -- or at Least Product Managers,” it's no surprise that Big Data is ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Digital marketing has blessed modern marketers with a wealth ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.

Experiential brand marketing in 2026 focuses on creating genuine human connections rather than just transactional ...