Bing Ads has introduced app install ads in a pilot program for all US advertisers. App install ads are ads which encourage searchers to install apps on their mobile devices. The ad format, which is ...

Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is ...

Users need to go to m.bing.com in iPhone's web browser to search for apps or they can alternatively download the Bing app for mobile. Users can either conduct general search, or search for apps only.