The St. Louis-based retailer of plush toys is offering a deal for people born on Feb. 29. According to a news release, Build-A-Bear will give customers born on Leap Day the chance to build a Birthday ...

(WJW) — Build-A-Bear Workshop wants to help celebrate the most rare of birthdays — those born on Leap Day. This Feb. 29, anyone who gets to celebrate their real birthday every four years is invited to ...

There are dog birthdays, and then there’s Ollie’s birthday, the Chocolate Labrador who just had the most wholesome day ever at Build-A-Bear. In the now-viral video, Ollie, wearing a green birthday hat ...

So many customers tried to take advantage of Build-A-Bear's first ever Pay Your Age Day that the retailer announced Thursday that the lines had been closed in all U.S. and Canada stores, citing safety ...

It’s almost woven into American culture: You take your kid to Build-A-Bear at least one time in their life, to build their very own custom bear to love on. According to Yahoo News, Build-A-Bear rolled ...

There is nothing soft about the lawsuits being thrown around by Squishmallows and Build-A-Bear, who are going to court as the popular squishy toy company accuses the stuff-your-own-plush brand of ...

NEW YORK (AP) — Tariffs and years of teetering mall traffic have roiled much of the toy industry. But Build-A-Bear investors are continuing to reap sizeable gains. Only 1 in 7 renter households in ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When we first saw the leaks online of the new Build-a-Bear ...