The problem for Microsoft is that "subtle" features won't be enough to draw users away from the Google tools they already know and love. Bing optimists should take the Bing Maps Beta as a pilot light, ...

For all intents and purposes, Bing Maps Beta, which went live Wednesday, is uncannily similar to Google Maps, but distinguishes itself with a few innovative tweaks. For one, there's Bing's Streetside, ...