Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.

After testing this for a couple of months, the new way to see curated answers in Bing Search is live. After a couple of months of testing, Microsoft has officially and formally announced the launch of ...

Microsoft Corp. today finally unveiled its response to Google LLC’s experimental AI-powered search experience, with the limited preview launch of a new feature called Bing Generative Search. The ...

The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the ...