The new brand aims to compete with the likes of Sensodyne and Arm & Hammer in the sensitive care sector of the toothpaste market. Driven's 30-second spot will air on ITV throughout June. The Cheshire ...

BioRepair from BlanX features microrepair science that actually penetrates and repairs microscopic holes in the tooth's enamel. Bio-active microcrystals bond with the teeth's natural dentine and form ...