That summer and into the fall, Bo Knows was quickly moving up the ranks of the most pervasive commercial spots in memory, second only to Jordan’s memorable ads for Nike and McDonald’s.

Ask Riswold to describe how popular Bo was at the height of Nike’s Bo Knows campaign, and this is his startling response. Advertisement “For awhile, Bo Jackson was bigger than Michael Jordan ...

Eclipses the Iconic Bo Jackson Commercial 'Bo Knows…' Douglas MacKinnon | May 06, 2025 The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.

Riswold, who died last month, at 66, was the man behind Nike‘s Air Jordan and “Bo Knows” ads in the late ‘80s and early ‘90s. Even if you’ve never seen them, chances are good you know ...

Nike has settled a lawsuit filed by photographer Richard Noble, who snapped this image of Bo Jackson in 1987. Noble included the image in court documents as part of the copyright infringement.

If you collected cards in the 90s, you know the 1990 Score Bo Jackson #697. The black and white image of Bo Jackson in his shoulder pads holding a bat was everywhere. From the Nike “Bo Knows ...

Jim Riswold, visionary adman of ‘Bo Knows’ and Air Jordan spots, dies at 66. His work for Nike shook up the ad industry by making pop culture as much a star as the shoes.

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods and Bo Jackson redrew the playing field for product ...

Bo Jackson, the legendary NFL and MLB player and Nike pitchman, abandons $21-million judgment awarded to him in an extortion and harassment case.