Business Wire

Infant Formula Company Bobbie and Breast Pump Company Elvie Have Joined Forces to Reinvent the Retail Experience for Modern Parents by Normalizing Combo Feeding

An Unlikely Pair, The Two Mom-Founded and Led Brands Are Neutralizing the Feeding Wars by Meeting Parents in Their Reality and Supporting All Feeding Journeys 70% of Formula-Feeding Parents in the US ...
TechCrunch

Infant formula company Bobbie takes in $70M to acquire Nature’s One

Bobbie, an organic infant formula company, has acquired Nature’s One, a 26-year-old pediatric nutrition company, in a move that gives Bobbie end-to-end control over formula manufacturing through a new ...
Business Wire

Molly Baz and Bobbie Take Over Times Square with Bold New Campaign to Support Mothers, Their Feeding Choices, and Their Bodies in Media

NEW YORK--(BUSINESS WIRE)--Bobbie, the only mom-founded and led pediatric nutrition company in the U.S., along with renowned cook, cookbook author and new mom Molly Baz, are making history with a new ...
Glamour

This Mom Saw Corn Syrup Was the First Ingredient In Baby Formula and Knew the Industry Needed to Change

Five days after giving birth to her daughter in 2016, Laura Modi found herself under the fluorescent lights of a pharmacy’s baby aisle at 11 p.m.. The exec (who’d done stints at some of the biggest ...