As more people turn to the internet to discover books and get to know upcoming authors, it only makes sense for you as a business leader to publish or promote your books and thought leadership online.

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

As this scene from City Lights Bookstore in San Francisco, California demonstrates, getting a new book noticed is not an easy endeavor. Some authors, like Steve Hamilton, are turning to innovative ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...

Amazon turned the book market on its head with its massive library of titles. Then it shifted the industry again with the introduction of the Kindle e-reader, and later, Kindle Direct Publishing. With ...

Libraries support countless book clubs, both formal and informal. With increasing digital engagement, digital lending models for ebooks and audiobooks offer opportunities for book clubs to expand, and ...

Opinions expressed by Entrepreneur contributors are their own. In the fall of 2005, an unexpected conversation with Lee Huebner and his sagacious advice laid the foundation for my skill ...

Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok. By Alexandra Alter Last summer, a book changed Kohn Glay’s life. A TikTok ad had ...

Back in 2017, PW stated that describing the Chinese children’s book market is “as easy as A, B, C (amazing, booming, crowded).” Fast forward to 2025, the “booming” part has suffered somewhat due to ...