Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...

Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...