Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

A B2B platform that enables apparel brands to match their customers with the best-fitting products, Fit:Match today said that it has partnered with Rihanna’s Savage X Fenty to launch its ...