Lulus is launching a multi-phased brand campaign dedicated to enhancing customer engagement and brand loyalty, starting during International Women’s Month, which aligns with current cultural movements ...

SAN DIEGO, CA, UNITED STATES, December 21, 2023 /EINPresswire.com/ -- Culturati Research & Consulting Inc. (Culturati) announces the release of a comprehensive update ...

The Urban Outfitters brand delivered a comparable net sales increase of 12.5% in Q3 fiscal 2026 — up from 4.2% growth in the previous quarter — helping its eponymous parent company notch record sales.

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.

In today’s market, buyers don’t always choose the most highly rated product—they choose the most trusted brand. In SaaS, where features are quickly replicated and buying journeys are complex, your ...

Brands that combine emotionally resonant awareness tactics with rich machine-readable data will be the ones that stick.

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...

Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work. A new analysis finds that ads mentioning the brand “early and ...

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI. The rise of AI-powered search and ...