There are things about NBA MVP Stephen Curry that are certain. On the court? Wow. It’s hard not to be impressed with the array of tools that he has at his disposal. Off the court? Model citizen, ...

Lulus is launching a multi-phased brand campaign dedicated to enhancing customer engagement and brand loyalty, starting during International Women’s Month, which aligns with current cultural movements ...

SAN DIEGO, CA, UNITED STATES, December 21, 2023 /EINPresswire.com/ -- Culturati Research & Consulting Inc. (Culturati) announces the release of a comprehensive update ...

Irvine-based Brand Affinity Technologies Inc., an advertising startup that looks to hook up celebrities and athletes with online advertisers, has come up with software for tracking celebrities and ...

In today’s market, buyers don’t always choose the most highly rated product—they choose the most trusted brand. In SaaS, where features are quickly replicated and buying journeys are complex, your ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

The Urban Outfitters brand delivered a comparable net sales increase of 12.5% in Q3 fiscal 2026 — up from 4.2% growth in the previous quarter — helping its eponymous parent company notch record sales.

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.

Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...