As higher tariffs continue to trigger costly ripple effects across supply chains, political morale dwindles at the sight of daily news updates and American nationalism takes a backseat to worldly ...

In today’s saturated marketplace, choices abound and digital interactions dominate customer engagement. With seamless online interactions now a standard consumer expectation, a brand’s design and user ...

The Volkswagen brand will have a new design chief in the person of Andreas Mindt starting February 1, 2023. Mindt, who previously headed Bentley's styling department, will replace Jozef Kaban, who ...

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your ...

In our ever-changing world, businesses must adapt quickly, especially when it comes to brand design. Yes, design fatigue is a thing. It’s up to you as the leader to ensure that your company creates a ...

In a fast moving digital world, a brand is more than a logo or a color palette. It is a story and a promise that should feel the same wherever customers meet you. In the past for many founders and ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Unless you are Mark Cuban-rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new product will sell better initially at $2.49 versus $5.49, but, ...

How many times have you walked past a storefront, perused a grocery store aisle, or scrolled through your Instagram feed and experienced a little “I want that!” ping to your brain after seeing a ...

The future of Cadillac design just picked up another trophy. The Cadillac Elevated Velocity concept has been named Best Concept Vehicle for 2026 by EyesOn Design, a respected group made up of leading ...

Winnebago's Grand Design brand was all towable recreational vehicles — until now. By next fall, there also will be new motorhome options. Michael Happe, the Eden Prairie-based company's CEO, announced ...