In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

For many, life has evolved post-pandemic. Many more of us are staying home for work and leisure. As a result, foot traffic to retailers has shrunk, and consumer behavior has changed. Enter the rise of ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

Partly due to these actions, Michael Kors’ brand revenue in the Americas dropped to $2.6 billion from $3.5 billion between fiscal years 2016 and 2023. While we think Capri’s actions have stabilized ...

CAA‘s licensing and consumer products division CAA Brand Management said Wednesday that it has reached an agreement to acquire brand licensing agency Beanstalk, a deal the company says will create the ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Marriott International, Inc. recently announced that it has signed an agreement with New Development Group to introduce the EDITION Hotels brand to Dali, a well-known travel destination in ...

A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer. With 65% of people being visual learners, it’s clear that the way you present your brand ...

Dave's Hot Chicken, the fastest-growing Nashville-style hot chicken sensation from Los Angeles, has announced Joshua Liggins ...