A dive into the success of the Tiffany & Co. x “Frankenstein” film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

Tapestry's ability to integrate acquired brands and maintain a no discounting pricing policy are critical factors for the company. The company is focused on improving brand value and perception, ...

According to a recent Piper Jaffray study, nearly 90% of people with digital video recorders (DVRs) skip TV ads. Forrester Research predicts DVRs will be in over 50% of homes by 2010. If those stats ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival‘s JAFF Market, pointing to the sector’s development as a ...

Just in time for 2023-24 upfront negotiations, Spanish-language programming giant TelevisaUnivision has announced a deal naming Interpublic's R&CPMK unit the exclusive brand integration placement shop ...

In today’s crowded marketing landscape, brands are competing not just for visibility but for a lasting place in consumers’ hearts. Nowhere is this challenge more pronounced than in emerging markets, ...

EXTON, P.A. – July 2, 2024 – AmerCareRoyal, a leading foodservice solutions company backed by HCI Equity Partners ("HCI"), is proud to announce the launch of its refreshed brand identity "ACR," ...

Mattel Announces New Brand Organization Leadership and Marketing Integration; Roberto Stanichi Promoted to Newly Created Role of EVP and Chief Global Brand Officer Provided by Business Wire Sep 2, ...

Forbes contributors publish independent expert analyses and insights. Brad Adgate is a high-profile media and advertising consultant Apr 22, 2025, 10:31am EDT Amazon was the top brand in MarketCast's ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a new brand ...