Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Disney has assembled the Star Destroyer of marketing executives following the elevation of Asad Ayaz to the post of chief ...

AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

Moving beyond a project-first mindset toward a lifestyle-driven brand strategy.

Carol Howley is CMO at Exclaimer, an email signature platform. She's a senior leader with over 15 years’ experience in the technology space. As marketing leaders, we find ourselves at a challenging ...

Slow approvals, disconnected systems, and growing team burnout are limiting how quickly large enterprises can act in real ...

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Disney has restructured its marketing leadership under recently appointed Chief Marketing and Brand Officer Asad Ayaz. The ...

Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” ...