Emmanuelle Nodale, head of the De Beers London retail operation, talks about building the brand “on design, icons and ...

Many consumers are buying retailers’ cheaper alternatives to name-brand items without even meaning to. So-called private-label products have been getting more popular for years as inflation-weary ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, ...

After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry with a new collection and a new deal. By Alix Strauss In 2011, Hayley Paige, a ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

Proactive brand policing, including securing trademarks and monitoring online presence, is essential to prevent misuse. Prompt investigation and documentation of infringement cases are crucial steps ...

A rebrand can take time to register in Google’s results. Here’s how to align assets, third-party mentions, and signals to support the change. “Our company recently went through a rebrand with a new ...