Add Yahoo as a preferred source to see more of our stories on Google. Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

Many consumers are buying retailers’ cheaper alternatives to name-brand items without even meaning to. So-called private-label products have been getting more popular for years as inflation-weary ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Dollar Tree is known for its budget-friendly prices, but many shoppers assume the low cost means low quality. Dollar Tree shelves are actually stocked with many private-label products that are of the ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

Add Yahoo as a preferred source to see more of our stories on Google. With weeks until Thanksgiving, a new agriculture report that compared prices of generic store brands and national name brand ...

Emmanuelle Nodale, head of the De Beers London retail operation, talks about building the brand “on design, icons and ...