Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, ...

Emmanuelle Nodale, head of the De Beers London retail operation, talks about building the brand “on design, icons and ...

Many consumers are buying retailers’ cheaper alternatives to name-brand items without even meaning to. So-called private-label products have been getting more popular for years as inflation-weary ...

After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry with a new collection and a new deal. By Alix Strauss In 2011, Hayley Paige, a ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...